Feasibility Study of E-Marketing Strategy on Fast Food Industry

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E-MARKETING STRATEGIES

Newsletters

Newsletters are a great way to attract prospective visitors and buyers as it pushes the contents of the site to a group of people. In the case of these fast food giants, it is likely that they already have offline publications to cater to their audience. The publications are mostly geared towards kids, from kindergarten to primary and pre-teens.

Though it may not look significant at first, as mentioned before, kids are great influencers when it comes to the family's diets. The kids market is one of the most exploited because of the power kids wield on their parents.

Thus, the online delivery can be pushed through this medium, with attractive incentives for kids, of course.

The newsletters can only be targeted to yuppies, families (parents) and senior adults.

These newsletters can either come from the fast food chain people themselves or, if they feel it is too expensive to invest in developing their own newsletters (i.e. manpower costs , back-end infrastructure, lists, etc) ride on with other e-newsletters. Sponsoring a section of a bank's newsletter or an industry-specific one can drive traffic to the site and acquire leads. For parents, e-newsletters dealing with raising kids, building a happy home will be good to start off. For, senior adults, a bank's newsletter or government and community-related sites' e-newsletters such as NTUC can be a good kick-off place.