Feasibility Study of E-Marketing Strategy on Fast Food Industry

Home

Introduction

Background

Implementation

E-Marketing Strategies

Future

Links

Contact Us

IMPLEMENTATION

Form and Shape

How should the virtual fast food joint look like on the internet?  What form and shape should it take?  Below are some suggestions:

Website:

a)    Ease of use/navigation

The site must be self-explanatory and easy to use. There should be adequate relevant information for users to make decisions easily and clearly.

b)    Personalization

The site should allow users to personalize the page (at least the HOME page) for themselves.  The information could range from personal catalogs, order templates, news and other personalized information that will appear automatically on the site when they log in.

c)     Clear order process

Unless the order process is clearly explained and the procedures keep simple and straightforward, users will have difficulty placing their orders on the Net.  When this happens, the frustrated customer will probably never visit the site again.

d)    Currency of information

Changes to offer/special promotions should be made available simultaneously with other advertising/promotion campaigns eg. newspapers.

Other features:

a) Sign up as a member

    Users are encouraged to sign up as a member for free e-newsletter, reward scheme, etc.  They will be given a user-id and a password to log on.

b) Reward scheme

    Members who have accumulated a certain number of points will be allowed to redeem a token.

c) Confirmation of order(s)

    Members or visitors who have placed their order(s) will receive a confirmation e-mail upon the submission of order.

d) Special Occasions Promotions

    These will include Mother's, Father's, Grandparents' Day, Children's Day, birthdays, anniversary celebrations.  Special packaging will be available to consumers who are game at ordering fast food for their loved ones.

e) Customized Packages

    Members or visitors are invited to customize their orders according to their needs.

f)  Mode of payment

    Payment can be made in the form of Members' Privilege Card, Cash On Delivery, credit/debit cards, cash cards, etc.

g) E-newsletter

    A fortnightly published newsletter, 24/7-newsletter, will be sent to members only.

h) FAQ

    A page on frequently-asked-questions will help minimize the number of callers seeking information which can be found on the website.

i) E-mails/feedback/enquiries/suggestions