Feasibility Study of E-Marketing Strategy on Fast Food Industry

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IMPLEMENTATION

Benefits

This being the only site in Singapore offering ordering fast foods online, some possible benefits for our local fast food providers would be:

a)    Efficiency

The website will allow fast food providers to continue to take orders even after their respective physical outlets have closed for the day. The site continues to receive orders and process them. It also provides relevant information regarding available and preferred products; and allowing fast food providers to track orders and analyze product turnover.

b)    Personalisation

The site’s personalisation capabilities offer further benefit to each fast food joint in refining their own catalogs, menus and preferences. Customers will only take shorter time to order, thereby speeding up the order process.

c)     Consolidation of statistics

The site is expected to greatly increase the efficiency and productivity while allowing fast food joint owners to consolidate valuable information regarding product purchases and preferences. The full integration of fast food joints with the website’s back end systems will ensure that there is no unnecessary duplication of orders or product information.

d)    Nurturing of customers (loyalty)

Through the reward system, customers are encouraged to make use of this site even during the day (not just when the physical stores are closed).