24/7 Food Online
Feasibility Study of E-Marketing Strategy on Fast Food Industry
 |
Mission Statement |
|
Objectives of Project |
|
Target Audience |
Mission Statement:
A virtual fast food store that provides online services to consumers 24hrs a day, 7 days a week.
Objectives of Project
To explore the possibility of setting up a virtual fast food joint that opens 24hrs a day, 7 days a week. It will be a collaborated effort between the established fast food joints in Singapore, namely McDonald’s, Pizza Hut, KFC and Burger King. This virtual store (24/7 Food Online) will allow customers to order fast food through the Internet.
Target Audience
Singapore residents
A Profile of the Singapore Internet Audience
|
Total number of Users |
1.8m |
|
Most active users |
36.7% 15-24 yrs old |
|
Kids market (14 & under) |
6.3% |
|
50-64 yrs old |
4.2% |
|
Sex |
53% Male 47% Female |
|
Monthly income in USD |
1,110-1,380 |
|
Occupations |
Self-Employed |
|
Top Domain |
|
|
Ave time online per month |
6:58:30 |
|
Ave no. of sessions p/ month |
13 |
|
% purchase online |
38 |
|
Total e-spend yr 2000 (in USD) |
0.4 m |
|
Mobile Phone Penetration |
70% |
|
PCs per household |
62% |
|
Broadband Penetration |
7% |